Established in Milan back in 1872, Pirelli has evolved into a prominent global brand celebrated for its state-of-the-art technology, exceptional production standards, and a commitment to innovation deeply rooted in its Italian heritage.

Boasting over four decades of expertise in the Premium and Prestige segment, Pirelli positions itself as a dedicated Consumer Tyre Company, specifically focusing on the High Value tire market. The company consistently dedicates itself to creating cutting-edge products that cater to the unique mobility requirements of end consumers, including Specialty and Super Specialty tires.

Pirelli’s product portfolio encompasses groundbreaking tires designed for automobiles, motorcycles, and bicycles, forged through solid partnerships with leading manufacturers. These collaborations empower Pirelli to craft tailor-made tires for specific models, catering to the discerning needs of sophisticated consumers.