Atturo Tires – Founded in 2009 by Michael Mathis, Providing Performance Within Reach for SUVs, Light Trucks, SxS, Performance & Electric Vehicles

From humble beginnings in 2009 with one tread pattern in a handful of niche sizes, founder and president Michael Mathis believed Atturo filled a unique and needed void in the market. Modern drivers were and still are looking for tires to fulfill the needs of their busy modern lives wherever that life takes them. On top of that, no one wants to take out a second mortgage to buy a new set of tires or buy from a brand they cannot pronounce, has no warranty, or lacks any domestic support. Atturo focuses on making high-quality, badass tires for today's modern SUV, light truck, side-by-side (SxS), performance, and electrified vehicle owners that are accessible to all, continually committing to provide Performance Within Reach. Atturo is the answer for drivers seeking reliability, value, and performance, from everyday commuters to high-performance and off-road adventure seekers.

Since 2009, Atturo has taken pride in being agile and rapidly innovating, made possible by a rockstar team worldwide who collectively have over a century of experience in the tire industry at every level. When Atturo says it understands the unique needs of distributors, dealers, and customers, it is because the team has been there before. For drivers seeking a tire brand that combines aggressive styling, modern vehicle compatibility, and genuine domestic support without the premium price tag, Atturo delivers performance, reliability, and value.