General Tire – Reputable Mid-Range Brand Founded in 1915, Owned by Continental AG Since 1987

General Tire is a reputable, mid-range tire brand founded in 1915 with over a century of history in the tire industry. Since 1987, General Tire has been owned by Continental AG, one of the world's leading automotive and tire manufacturers, giving the brand access to advanced German engineering and global resources. General Tire is known for durability and tough applications, producing quality tires for passenger cars, SUVs, and commercial trucks. The brand has built a strong reputation among drivers who need reliable performance for everyday driving, light off-road use, and commercial hauling. General Tire is widely considered a reliable, cost-effective alternative to premium brands, offering solid tread life, dependable traction, and rugged construction at a more accessible price point. For drivers seeking a tire with over one hundred years of heritage backed by Continental's technology, General Tire delivers trusted quality and lasting value.